LINET customers can put beds to the test in new showroom
In October, LINET Group’s Spanish subsidiary, LINET Iberia, opened a 200m² showroom at its Madrid headquarters. The company constructed the new facility with the aim of increasing sales opportunities and strengthening communication with existing customers and potential ones too.
“The opening of the new showroom is the culmination of a nearly two-year process of restructuring our sales activities in Spain. With annual sales of 6,1 million euros, we are one of the top players in the hospital bed market, and the showroom is a vehicle with which to demonstrate that standing to our customers,” says Rafael Rodríguez, Managing Director LINET Iberia.
The showroom is divided into several separate zones simulating various healthcare facility wards. This allows customers to assess the quality of the products not only based on their technical parameters but also in terms of their application in the environments they’ve been designed for.
In the ICU zone, for instance, customers can familiarize themselves with the top-of-the-line critical care models Multicare and Eleganza 3XC as well as with the sophisticated antidecubitus mattress systems Virtuoso and Kinetic, while the standard care zone features the popular universal beds Eleganza 2 and Image 3.
Similarly, the showroom gives visitors an opportunity to browse the company’s portfolio of products for pediatric wards and social care facilities as well as its selection of mattresses and furniture.
“At LINET, we believe that customers can develop emotional bonds to hospital beds much like they do to consumer electronics or automobiles. Thanks to the showroom, we can now allow them to experience our innovative technologies and unique design solutions up close and in person,” adds Rafael Rodríguez.
The grand opening of the showroom was attended by the mayor of the township of Las Rozas, Mr. Jose de la Uz, the Czech ambassador to Spain, Ms. Kateřina Lukešová, and approximately 55 other guests from various healthcare professions.
LINET Iberia is the wholly owned Spanish subsidiary of the LINET Group holding. The company entered the Spanish market in 2004 and has since supplied 35,000 hospital and nursing care beds to dozens of healthcare facilities throughout the country. LINET Iberia’s clients include the Madrid hospitals Ramón y Cajal and Gregorio Maraňón, Son Espases in Mallorca, and others. In the 2014/2015 fiscal year, LINET Iberia sold a total of 1,500 beds to generate revenues of 6,1 million euros. The company currently employs 18 people.
LINET Group is Europe’s largest producer of innovative, high-quality healthcare beds, antidecubitus mattresses, furniture, and comprehensive solutions for hospitals and nursing care facilities. The holding, with headquarters in the Dutch city of Dordrecht, employs nearly 1,200 people. It manufactures its products in two locations – Wickede, Germany, and Slaný, Czech Republic – and exports them to more than 100 countries around the world. The company maintains stable, organic growth thanks to its ability to meet customer needs with innovative new products, the competitive advantage of which lies within a proven pairing of technological and design know-how with streamlined production processes. To date, hundreds of prestigious university hospitals and nursing care facilities have opted for the sophisticated and high-quality solutions of the LINET brand. LINET Group is active in the global market through subsidiaries in Europe, the USA, and Latin America. The company also has an expansive network of distribution partners.
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