1/27/2020 – 1/30/2020, Dubai World Trade Centre, Dubai, United Arab Emirates
Arab Health 2020

The Arab Health Fair in Dubai is currently one of the most important global events for medical technology, products, and innovations for healthcare. This year, LINET Group used this 4-day January event to launch new products: the Eleganza 4 bed in combination with the new generation of the SafetyMonitor digital platform.

“Every year we ask whether or not we should participate in Arab Health. However, the development, concept, and focus of the fair is still very attractive for both visitors and exhibitors and its significance goes far beyond the Gulf region,” explained Jitka Stranska, Managing Director of LINET MEA, as to why Arab Health is still beneficial for LINET even when there are similar events like Medica in Düsseldorf. In addition to the presentations of new technologies, products, and innovations, Arab Health is key for meeting and interacting with important customers, business partners, and distributors. The LINET MEA Dubai-based team now operates in more than 50 countries in Asia (including India, Turkey) and Africa. The opportunity to show new products, discuss and share experiences and knowledge is essential for successful operations in countries with such different cultural, professional, and price requirements. This is one of the reasons LINET once again organized a dinner party for its important partners during the fair, where there was enough space to meet and discuss in a relaxed atmosphere.

The organization team prepared a state-of-the-art booth that included a giant curved screen for video projections to support LIVE shows. The presentation of the new Eleganza 4 bed in combination with SafetyMonitor received the greatest response. The bed was placed in a special "room" with a large monitor, which used the SafetyMonitor to set the security features that monitored the presence and weight of the "patient" on the bed. The LIVE shows that demonstrated 5 tips on Moving and Handling techniques and Early Mobilization with LINET also attracted the audience’s attention. Augmented Reality was another highlight of the event and gave the LINET team members a unique way to present the complete One Day Care portfolio and other products such as the Eleganza 5 and Eleganza 1 that were not physically present in Dubai.

Arab Health 2020 was attended by more than 5,000 exhibitors and the estimated number of visitors exceeded 100,000. The importance of the event was proven also by the attending exhibitors which included the most important companies in the field of medical technology – in addition to LINET Group, Hill-Rom, and Stryker.