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Success in the land of the Aztecs
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Hospodářské noviny, 19.11.2009 Page: 8
Column: Mexico
Author: Jana Švábenská
HEADING: Export and Finance
In the current global economic and financial crisis many companies have realised it is better to change their method of payment so its smooth course is ensured.
Linet’s sales manager for Latin America, Adéla Vágnerová, is satisfied. “In 2005 we established cooperation with the company Dräger Medical Mexico. Our products became an interesting accessory range for deliveries to intensive care units. This segment is unquestionably the showcase of technological companies and we have clearly succeeded here,” she says.
“However, over time it was shown that we were limited by this cooperation and lost large deliveries of standard care beds. The company’s management acknowledged our arguments and recommended direct cooperation with one of its distributors. Thanks to the assertive sales approach by our new partner, we delivered 108 intensive care beds, 1455 standard beds and 1572 stretchers to Mexico by this September,” declaimed Adéla Vágnerová.
(19.11.2009)